PREPPY PRINCESS delivers polished, playful makeup designed for modern individuals who love a fresh, preppy aesthetic with professional performance. Blending buildable, skin-friendly formulas with long-lasting color and easy-to-master application, our collections make everyday glamour approachable—whether you’re crafting a soft daytime look or a statement finish for evening. We prioritize clean ingredients, reliable wear, and cute-but-classic packaging so you can feel confident, put-together, and unapologetically you.

At PREPPY PRINCESS, we believe beauty should feel effortless, empowering, and fun. We commit to thoughtful formulation—prioritizing skin health, wearability, and versatile shades—while celebrating self-expression and confidence in every routine. Our decisions are guided by inclusivity, sustainability, and a sprinkle of charm, ensuring products that perform for diverse skin tones and lifestyles while reflecting a playful, polished identity customers can trust and love.