Popeye. Brand Guidelines

Popeye. is a contemporary fashion label that blends bold, maritime-inspired aesthetics with modern minimalism to create wearable statements for urban lifestyles. We design thoughtfully constructed pieces—from tailored outerwear to elevated basics—that prioritize quality fabrics, purposeful details, and a confident sense of play; each collection is made to be mixed, lived in, and effortlessly styled. Grounded in craftsmanship and seasonal relevance, Popeye. delivers distinctive looks that stand out without screaming for attention.

At Popeye. we stand for honest craftsmanship, considered design, and spirited individuality: we make clothes that respect the body and the planet, favoring durable materials and thoughtful production over fleeting trends. We believe style is a form of self-expression—encouraging confidence, curiosity, and authenticity—while committing to transparency, responsible sourcing, and collaborations that enrich our community. These values guide every decision, from the way we choose fabric to how we show up for customers, creating a brand that’s both dependable and delightfully unexpected.