PLUS+ Brand Guidelines


PLUS+ designs fashion-forward apparel and accessories that celebrate and enhance curves, blending modern silhouettes with expert tailoring and inclusive sizing. With thoughtful patterning, premium fabrics, and a fit-first approach, PLUS+ helps customers move through life stylishly and comfortably—Curve With Confidence. We fuse contemporary trends with body-positive design to deliver pieces that look as good as they feel, earning trust from shoppers and stylists alike.
At PLUS+ we put confidence, inclusivity, and craftsmanship at the heart of every decision: we design for real bodies and real lives, championing diversity in fit and representation; we obsess over fit and fabric so each garment flatters and supports; and we pursue sustainable practices that respect people and the planet. Our brand is guided by empathy, creativity, and accountability—creating clothes that empower customers to express themselves boldly while knowing they’ve invested in quality and integrity.