Pempek Yuk Sri Brand Guidelines

Pempek Yuk Sri proudly brings the rich, authentic taste of Palembang's iconic fish cakes to the bustling streets of Jakarta. As our slogan 'Pempek Palembang in Jakarta' suggests, we are dedicated to delivering that true, traditional flavor, using only the freshest ingredients and time-honored recipes. Experience the delicate chew, the vibrant spice, and the unforgettable cuka (vinegar sauce) that makes genuine pempek a culinary delight.

At Pempek Yuk Sri, we are driven by a passion for preserving and celebrating the authentic flavors of Palembang, bringing a taste of home to Jakarta. We believe in the power of good food to connect people, fostering a sense of community and shared enjoyment with every savory bite. Our commitment is to uphold tradition through quality ingredients and meticulous preparation, ensuring each pempek offers an unforgettable culinary journey.