PedalPropel

About

PedalPropel is a sports media brand accelerating the story of cycling — from grassroots club rides to pro pelotons — through high-energy coverage, immersive storytelling, and performance-driven analytics. We blend expert race commentary, rider-focused features, and data-led insights to give fans, athletes, and brands a clearer view of the sport’s action and strategy, turning every mile into a memorable moment and measurable opportunity.

Brand values

At PedalPropel we value authenticity, athleticism, and curiosity — telling cycling stories with respect for the sport, the athletes, and the communities that ride. We prioritize accuracy and insight, using rigorous analysis and firsthand reporting to build trust; we champion inclusivity and grassroots growth, amplifying diverse voices and pathways into cycling; and we pursue innovation in how we present and measure the sport, ensuring every editorial choice and commercial partnership elevates the experience for fans and riders alike.