Payung Mass Brand Guidelines

Payung Mass is a contemporary fashion label blending modern silhouettes with artisanal Indonesian craftsmanship to create wearable statements for everyday life. Guided by the ethos “Payung mass,” the brand pairs thoughtful design, sustainable materials, and accessible luxury to deliver pieces that feel personal, durable, and unmistakably stylish. Whether dressing for work or weekend, Payung Mass offers versatile garments that respect tradition while moving fashion forward.

At Payung Mass we champion thoughtful creativity, cultural respect, and responsible production—designing clothes that honor heritage techniques while prioritizing quality and environmental care. We believe style should be inclusive and enduring, so our decisions favor transparency, fair collaboration with local makers, and mindful sourcing to ensure every piece carries purpose as well as beauty. This commitment shapes how we design, partner, and serve customers: with integrity, care, and a dedication to clothing that lasts beyond the season.