PMJS Brand Guidelines


Päri-Metsküla Jahiselts is a dedicated agricultural cooperative specializing in sustainable wildlife management and responsible hunting practices that support the ecological balance of rural Estonian landscapes. Committed to preserving natural habitats while providing community-driven stewardship, the association blends traditional knowledge with modern conservation techniques to ensure long-term environmental health and productive land use.
Rooted in respect for nature and community, Päri-Metsküla Jahiselts embodies stewardship, sustainability, and cooperation as its guiding principles. The brand values a harmonious relationship between humans and wildlife, fostering ethical hunting traditions that protect biodiversity and promote shared responsibility for the land’s future. This commitment shapes every decision and interaction, reflecting a deep connection to the environment and the cultural heritage of the region.