P-B Brand Guidelines


P-B brings authentic, high-energy New Orleans flavor straight to the streets with a rotating menu of handcrafted po'boys, made from house-seasoned proteins, locally baked bread, and bold, made-to-order sauces. Po'boy power on wheels isn’t just a slogan — it’s a promise: fast, friendly service and layered, craveable sandwiches that celebrate tradition while using seasonal, regional ingredients and sustainable practices to stand out at festivals, office lunches, and late-night cravings.
P-B champions community, craft, and boldness — we build relationships by sourcing locally, treating every sandwich like a statement, and showing up with consistent warmth and speed. We honor culinary tradition while experimenting thoughtfully, choosing ingredients and processes that are responsible and flavorful, and we measure success by the smiles of repeat customers, partnerships with local purveyors, and the team’s pride in every po'boy we send out.