Novum Brand Guidelines

Novum is a modern gym dedicated to making fitness accessible and effective for everyone, embodying our slogan: 'Det ska vara enkelt att bli bra på träning' (It should be easy to get good at training). We cut through the complexity often associated with gyms, offering a streamlined and welcoming environment with expert guidance and top-tier equipment. Whether you're a beginner or a seasoned athlete, Novum provides the tools and support you need to achieve your fitness goals with ease and confidence.

At Novum, we believe that progress in fitness should be accessible to everyone, not an intimidating pursuit. Our core values revolve around creating a supportive and empowering environment where individuals feel inspired to achieve their personal best. We are committed to simplicity, effectiveness, and fostering a community that celebrates every step of the fitness journey, ensuring that becoming better at training is a straightforward and rewarding experience for all.