Nike designs, develops, and delivers high-performance athletic footwear, apparel, and equipment that empower athletes of all levels to push boundaries. Combining cutting-edge innovation, performance-driven design, and culturally resonant storytelling, Nike helps people move with confidence and purpose — KEEP GOING on every run, court, and training session. With a legacy of technical excellence and athlete partnerships, Nike blends sport science with style to make products that perform, inspire, and endure.

Nike stands for relentless improvement, inclusivity, and the belief that sport has the power to transform lives. We prioritize innovation that enhances performance, sustainability that respects the planet, and stories that amplify diverse athletes and communities — making every product and decision about enabling movement, possibility, and self-expression. These values guide how we design, partner, and show up for customers: always performance-first, always accessible, and always driven by the courage to KEEP GOING.