N O V E L is a lifestyle brand that curates immersive, story-driven products and experiences — from artisanal stationery and thoughtfully designed home accents to seasonal subscriptions that celebrate the small, meaningful moments of everyday life. With an eye for craftsmanship and cultural nuance, N O V E L blends narrative-inspired design with accessible luxury to help customers slow down, collect memories, and create rituals around reading, making, and gathering — Jutaan Kata, Ribuan Cerita.

At the heart of N O V E L is a belief that everyday living becomes richer when shaped by stories: we honor craftsmanship, celebrate intentionality, and design with empathy for real lives and diverse narratives. We choose quality over trend, champion creators and sustainable practices, and cultivate spaces — physical and emotional — where curiosity, comfort, and connection can grow. These values guide how we source, collaborate, and communicate, ensuring every product and experience feels purposeful, human, and worthy of the stories our customers carry.