MUKUL Brand Guidelines

MUKUL is a bold fashion label that fuses unapologetic confidence with refined craftsmanship, delivering statement pieces for those who live stylishly and on their own terms. Embracing the swagger of its slogan, “Playboy,” MUKUL designs sharp tailoring, provocative streetwear, and curated accessories that balance luxury materials with wearable attitude—helping customers stand out without sacrificing quality or fit.

At MUKUL we value fearless self-expression, meticulous craftsmanship, and uncompromising authenticity: we design for people who choose style as a form of identity, insist on long-lasting quality, and expect honesty from the brands they wear. Our decisions—from fabric sourcing to editorial voice—are guided by respect for artisanship, a commitment to sustainable practices where possible, and the conviction that fashion should empower confidence, not conform to trends.