MiMosa Trove Brand Guidelines

MiMosa & Co. is an online resale shop curating high-quality, stylish secondhand apparel and accessories that blend sustainability with accessible fashion. We hand-select each piece for condition and trend-forward appeal, offering transparent pricing and easy shopping that makes conscious wardrobe refreshes effortless and chic. With fast shipping, thoughtful styling tips, and a commitment to circular fashion, MiMosa & Co. turns preloved finds into fresh favorites.

At MiMosa & Co. we champion sustainability, style, and trust—believing that great fashion should be both responsible and delightful. We prioritize careful curation and honest communication so customers can shop with confidence, foster a sense of community by celebrating unique personal style, and continually refine our practices to reduce waste and uplift the resale economy. These values guide every decision, from sourcing and pricing to customer care and packaging, so each interaction feels intentional and respectful of people and the planet.