Mimic Brand Guidelines

Mimic is a bold contemporary fashion label that designs statement-driven apparel and accessories for individuals who refuse to blend in. Fusing fearless silhouettes, premium materials, and street-smart tailoring, Mimic helps customers 'SHOW UP WITH ATTITUDE'—transforming everyday dressing into a confident, intentional act of self-expression. With limited-release drops and thoughtful craftsmanship, the brand blends runway edge with wearability for a modern, style-forward community.

At Mimic, authenticity, audacity, and quality guide everything we do: we champion unapologetic self-expression by crafting pieces that encourage customers to own their presence, prioritise durable materials and thoughtful construction so style lasts beyond a season, and embrace inclusivity by designing for diverse identities and attitudes. We move quickly but consciously—balancing trend-forward innovation with ethical sourcing and responsible production—so every decision strengthens trust with our community and empowers them to show up boldly. Above all, we value the confidence we help create: fashion as a tool for individuality, connection, and fearless everyday performance.