ИДИОТИТЕ НА СОФИЯ is a bold, design-driven textile studio crafting distinctive fabrics and limited-edition collections that blend playful storytelling with meticulous craftsmanship. Rooted in contemporary Bulgarian sensibilities, the brand fuses bold prints, tactile textures, and sustainable production practices to deliver pieces that transform everyday garments and interiors into memorable statements — Weave Fun Into Your Fabric.

We believe textiles should spark joy, provoke curiosity and stand the test of time. Our work is guided by a commitment to creative experimentation, responsible sourcing and locally rooted collaboration — we partner with artisans and small manufacturers to ensure quality and community impact. Above all, we value authenticity and accessibility: we make thoughtfully designed, durable textiles that invite people to express personality through fabric while honoring ethical and environmental responsibility.