Maybelline New York empowers individuals worldwide to express their unique style through high-quality, trend-setting makeup that's accessible to all. As a global beauty leader, we constantly innovate to bring the latest looks from the runway to the street, encouraging everyone to truly "OWN YOUR LOOK" with confidence and creativity. We're dedicated to making impactful beauty effortless and inspiring.

At Maybelline New York, our core values are rooted in empowerment, inclusivity, and the belief that beauty should be accessible and inspiring for everyone. We champion self-expression, fostering a community where individuals feel confident to experiment, innovate, and authentically "OWN YOUR LOOK" without compromise. These principles drive our product development, marketing, and commitment to making high-quality, trend-driven cosmetics available globally.