কৈতান Brand Guidelines

কৈতান is a contemporary Bengali fashion house blending traditional artisanal techniques with modern silhouettes to create clothing that celebrates cultural heritage without sacrificing everyday wearability. Each collection is rooted in thoughtful craftsmanship and sustainable sourcing, offering refined, hand-finished pieces that let wearers express heritage-forward style with quiet confidence.

At কৈতান we honor authenticity, craftsmanship, and cultural continuity: we champion skilled artisans and time-honored methods while designing with modern lifestyles in mind. Sustainability guides our choices—from responsible materials to mindful production—so every piece respects people and planet. Above all, we design to empower: clothes that connect wearers to stories and place, fostering pride, dignity, and lasting relationships between maker and wearer.