LUTENIN Brand Guidelines

LUTENIN is a contemporary fashion label that blends minimalist Scandinavian sensibility with bold, modern tailoring to create versatile wardrobe staples for the style-conscious. We focus on premium materials, thoughtful construction, and subtle, distinctive details that elevate everyday dressing—delivering pieces that feel both timeless and unmistakably of-the-moment. Whether refining a capsule collection or crafting a signature outerwear piece, LUTENIN champions refined simplicity with purposeful design.

At LUTENIN, we value craftsmanship, conscious design, and lasting style—creating garments built to be worn, loved, and lived in. We prioritize material integrity and responsible production, seek clarity in form over fleeting trends, and design with the modern wardrobe’s real needs in mind. Our commitment to transparency, longevity, and subtle refinement guides every decision, ensuring customers receive pieces that respect their values and enhance their confidence.