Lumpia Ubi Ungu Brand Guidelines


Lumpia Ubi Ungu crafts artisanal spring rolls filled with vibrant purple sweet potato (ubi ungu), blending traditional Indonesian flavors with modern gourmet techniques. We prioritize natural ingredients, playful color, and crispy texture to deliver a memorable snack that’s both visually striking and nutritionally thoughtful—perfect for foodies, families, and retailers seeking a distinctive product.
At Lumpia Ubi Ungu, we celebrate culture, creativity, and care: honoring Indonesian culinary heritage while innovating with wholesome, locally sourced purple sweet potato to delight the senses. We commit to quality, transparency, and sustainable practices—making choices that respect farmers, reduce waste, and ensure each bite is consistent, safe, and joyful. Our brand is built to inspire connection through color and flavor, guide responsible growth, and turn everyday moments into small, flavorful celebrations.