ANDRÉ LAURENT Brand Guidelines
ANDRÉ LAURENT
About
lumé fuses bold streetwear aesthetics with thoughtful design to create elevated everyday pieces that command attention without shouting. Rooted in high-quality construction, limited runs, and culturally informed graphics, lumé offers wardrobe staples and statement drops that connect with urban creatives who value authenticity, sustainability, and standout style.
Brand values
At lumé, we’re driven by creativity, craft, and community — designing with purpose, producing responsibly, and amplifying the voices that shape the streets. We honor authenticity over trends, prioritize quality and mindful production, and build inclusive collaborations that celebrate diverse perspectives, so every release strengthens our culture and the people who wear it.
- Industry
- Street Wear