Local Favela Tour Brand Guidelines

Local Favela Tour blends bold streetwear heritage with socially conscious fashion, crafting limited-run collections inspired by the vibrant textures, colors, and stories of Rocinha. Rooted in authentic community collaboration and ethically sourced materials, we offer fashion-forward pieces that celebrate favela culture while reinvesting in local artisans and initiatives—making every garment a statement of style and solidarity.

At our core we champion authenticity, community empowerment, and creative resilience: collaborating directly with Rocinha makers to honor their craftsmanship, ensuring fair practices and transparent sourcing, and designing with cultural respect rather than appropriation. We believe fashion can be a force for economic opportunity and storytelling, so we prioritize lasting relationships, ethical production, and designs that amplify local voices while delivering contemporary, wearable art.