Lipae is a modern cosmetics brand crafting high-performance lip products designed to empower everyday confidence—one flawless swipe at a time. Combining skin-friendly formulations, long-lasting color, and sleek, sustainable packaging, Lipae delivers vivid pigments and nourishing care that withstand busy schedules and close-up moments alike. Confidence in every swipe drives everything we do, from clean ingredient sourcing to shade innovation that celebrates diverse skin tones.

At Lipae we champion inclusivity, quality, and authentic self-expression: we design products that respect diverse beauty and perform reliably so customers feel confident in any setting. We prioritize ingredient integrity and sustainability, choosing formulas and packaging that protect skin and the planet while delivering professional results. Guided by transparency and a customer-first mindset, Lipae listens, learns, and adapts—ensuring every launch reflects real needs, celebrates individuality, and builds lasting trust.