LØSTCITY reimagines urban apparel by blending streetwise utility with unexpected design twists—garments engineered for movement, discovery, and self-expression. Rooted in durable materials and thoughtful details, our collections empower city dwellers and wanderers alike to embrace imperfection and curiosity—Stay Lost, Move Different. We create pieces that perform in everyday life while signaling an adventurous, individual style.

At LØSTCITY we value restless creativity, functional authenticity, and community-minded resilience: we design with purpose so clothing works as hard as the people who wear it, favor honest materials and ethical production, and champion inclusive spaces where exploration and individuality are celebrated. These values guide every decision—from fabric choices and fit to collaborations and storytelling—so customers feel seen, supported, and inspired to move through the world on their own terms.