KFC Brand Guidelines
KFC
Fast Food Restaurant
About
KFC serves world-famous Original Recipe fried chicken, delivering bold, craveable flavors that celebrate our legacy of fresh, handcrafted goodness.
Brand values
We honor our founder's secret recipe by serving finger-lickin' good quality with genuine hospitality, ensuring every meal brings people together.
- Industry
- Fast Food Restaurant
- Brand personality
- Bold, Loud
- Business offerings
- Services, Physical Product
- Product offerings
- Signature Fried Chicken, Chicken Sandwiches