KEY_C Brand Guidelines

KEY_C is the voice of the streets, delivering raw, unfiltered hip-hop that speaks to the soul. We are more than just artists; we are storytellers, weaving narratives of love, struggle, and resilience that capture the essence of urban life. With our slogan, 'LOVE, Ulicovy rapp,' we aim to spread a message of universal connection and authentic expression through every beat and every rhyme.

At KEY_C, we believe that music is a universal language, and hip-hop has the power to connect, uplift, and inspire. Our core values are rooted in authenticity, community, and the relentless pursuit of artistic expression. We strive to cultivate an environment where genuine passion and raw talent can flourish, transforming the struggles and triumphs of life into relatable anthems that resonate deeply with every listener.