Keep it blue is an action-focused environmental organization dedicated to safeguarding ocean ecosystems through targeted cleanup campaigns, science-driven policy advocacy, and community-led stewardship. Emphasizing pragmatic solutions over optics, we prioritize measurable reductions in marine pollution, protection of coastal habitats, and partnerships with fishers, municipalities, and researchers to ensure long-term resilience — Clean, not green—protect our seas.

We believe in accountability, science, and community: decisions are guided by measurable impact and rigorous research, not symbolism, and we work shoulder-to-shoulder with coastal communities and stakeholders to deliver practical solutions. Our approach is unapologetically pragmatic and ethical — we champion transparency in reporting, prioritize tangible outcomes for marine life and people whose livelihoods depend on the sea, and insist on collaboration that scales local stewardship into lasting policy and infrastructure change.