K.smile/shop Brand Guidelines

K.smile/shop is an art-forward fashion boutique that turns original artwork into wearable pieces — from hand-illustrated tees and limited-run jackets to accessory collections that double as mini canvases. By collaborating with emerging artists and using ethically sourced fabrics and small-batch printing, K.smile/shop brings fresh, collectible style to customers who want clothing that sparks conversation and spreads joy — Bring A Smile With Your Art.

At K.smile/shop we value creativity, integrity, and human connection: we champion original artists and thoughtful design, commit to responsible sourcing and transparent practices, and prioritize customer experiences that feel personal and uplifting. Our decisions are guided by a belief that fashion can be both expressive and ethical, so we favor collaborative partnerships, small-batch quality over mass production, and playful designs that make people feel seen and smile.