ITNOJ redefines the record label experience by blending artistry with devotion, where each track transcends mere entertainment to become an act of worship. With a bold commitment to authentic expression and spiritual resonance, ITNOJ champions artists who push the boundaries of music as a sacred experience. This isn't just music; THIS AIN'T ENTERTAINMENT, THIS IS WORSHIP, inviting listeners into a transformative sonic journey.

At ITNOJ, our core values revolve around authenticity, reverence, and innovation, fostering a space where creativity meets heartfelt purpose. We honor the sacred connection between artist and audience, striving to elevate every project beyond commercial aims to inspire deep emotional and spiritual engagement. This devotion shapes every decision and interaction, cultivating a community united by passion and a shared commitment to music as a powerful, worshipful art form.