ItGirl. crafts playful, high-quality hair accessories designed to help every wearer express confidence and individuality — because Love is in the hair. From statement clips and silk scrunchies to everyday essentials engineered for comfort and durability, our collections blend fashion-forward design with mindful materials so you look and feel effortlessly put-together. We partner with small makers and use thoughtful packaging to deliver a boutique experience that’s stylish, sustainable, and totally you.

At ItGirl., we believe beauty should be bold, kind, and authentic. We design with intention — prioritizing comfort, sustainability, and inclusivity — so our pieces empower people of all hair types and styles to play, experiment, and celebrate themselves. We move fast creatively but act responsibly, treating partners, customers, and the planet with respect, and we measure success by how much joy and confidence our accessories bring into everyday lives.