Insure with Arko Brand Guidelines


Protect Today. Plan Tomorrow.
Create a premium minimalist wordmark logo for a personal financial protection brand. The ONLY text in the logo must be: “INSURE WITH ARKO” Do not add any other words, tagline, initials, symbols, icons, numbers or text. Typography should feel elegant, trustworthy, intelligent, modern and premium. Use refined typography with excellent kerning and spacing. The words “INSURE WITH” may be slightly smaller and “ARKO” may receive subtle typographic emphasis, while remaining part of one unified wordmark. Colour palette: Deep Navy #0B1F33 Slate #3D5368 Muted Gold #B89B5E Warm Ivory #F7F5F0 White #FFFFFF Prefer Deep Navy typography with extremely subtle Muted Gold detailing if appropriate. No cliché insurance imagery. No shield. No umbrella. No family icon. No house. No rupee symbol. No stock-market arrow. No piggy bank. No handshake. No HDFC logo. No HDFC Life logo. No IRDAI logo. Flat vector-style design, crisp edges, sophisticated financial-services aesthetic, timeless rather than trendy, highly legible at
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