روایتِ کان Brand Guidelines

روایتِ کان blends timeless Persian craftsmanship with contemporary fashion sensibilities to create clothing and accessories that carry cultural stories into modern wardrobes. By collaborating with local artisans, using heritage textiles, and prioritizing thoughtful design, we offer garments that are both beautifully handcrafted and wearable—inviting customers to Embrace the tradition while expressing a distinct, modern identity.

At the heart of روایتِ کان is reverence for tradition, respect for artisans, and a commitment to authenticity: we honor ancestral techniques while adapting them for today’s lives. We believe in slow, conscientious production that uplifts local communities, celebrates cultural narratives, and treats every piece as a purposeful expression—guiding our choices from fabric sourcing and fair partnerships to the thoughtful customer experience we deliver.