I WITNESS NEWS Brand Guidelines


I WITNESS NEWS delivers razor-fast, camera-to-consumer sports highlights that put fans at the center of every moment. Combining real-time sourcing from eyewitness contributors, advanced curation, and lightning-fast distribution across social and mobile platforms, we help audiences "WITNESS THE FASTEST HIGHLIGHTS"—so fans, teams, and advertisers never miss the defining plays that drive conversation and engagement.
At I WITNESS NEWS we prize speed with integrity: we move faster than the game but verify every clip to protect trust. We celebrate authenticity by elevating eyewitness perspectives and grassroots storytelling alongside professional coverage, creating a more inclusive, immediate sports narrative. Driven by curiosity and a relentless focus on fan experience, we put accessibility, accuracy, and community connection at the heart of every editorial and commercial decision.