About HR
HR is a contemporary fashion label that designs effortless, joy-infused wardrobe pieces for modern lives—where comfort meets confident style. Rooted in thoughtful tailoring, sustainable materials, and seasonal capsules that celebrate individuality, HR invites customers to “Embrace the Joy of Living” through versatile garments that transition seamlessly from day to night. Our collections combine lived-in ease with refined details, delivering wearable luxury that feels personal, practical, and proudly made for real life.
Brand Values
At HR we believe style should uplift: we design with empathy for the wearer, prioritizing comfort, quality, and timeless detail so garments inspire daily confidence. Sustainability and transparency guide our choices—from fabric sourcing to production—because caring for people and the planet is central to our creative process. We champion inclusive design and honest storytelling, building a community where fashion celebrates diversity, joy, and purposeful living.
Industry
Fashion
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