Honolulu Tides is Hawaii's leading outfitter for dynamic water sports and high-performance athletic gear, connecting enthusiasts to the ocean's power. We equip and inspire a community of surfers, paddlers, and adventurers, fostering unparalleled experiences that embody the vibrant spirit of the islands. Our commitment is to empower every individual to ride their own wave, pushing boundaries with top-tier products and genuine local expertise.

At Honolulu Tides, our ethos is anchored in the profound respect for the ocean and the indomitable spirit of human endeavor. We champion a culture of adventure, community, and continuous growth, believing that the greatest challenges lead to the most rewarding triumphs, both on and off the water. Our values inspire us to curate exceptional experiences and products, always with integrity, sustainability, and the Aloha spirit guiding our every interaction.