Colors

Official color palette to keep Hicola Color Lab visually consistent. Click a color to copy its HEX code.

Color pairings

Brand color combinations that keep text easy to read.

Design That Does Not Suck
#000000 on #FFFFFF
Design That Does Not Suck
#322F2E on #FFFFFF
Design That Does Not Suck
#403A38 on #FFFFFF
Design That Does Not Suck
#5E5656 on #FFFFFF
Design That Does Not Suck
#6F6A67 on #FFFFFF
Design That Does Not Suck
#B64F59 on #FFFFFF

Color proportions

How much of each color to use across your designs.

  • #FFFFFF60%
  • #00000020%
  • #FC808E10%
  • #FED1DC5%
  • #FD93A33%
  • #FD616B1%
  • #F72C2F1%
  • #FF89940%
  • #E7454E0%
  • #F368740%
  • #FC4F590%
  • #F01D260%
  • #F7B1BF0%
  • #322F2E0%
  • #F8F8F50%
  • #EFE4EC0%
  • #6F6A670%
  • #403A380%
  • #5E56560%
  • #B64F590%