FlyingToy Brand Guidelines

GOGRIND is a bold, modern fashion label that blends street-ready utility with elevated, wearable design for driven urban creatives. We create durable, thoughtfully cut pieces and seasonal capsules that prioritize movement, confidence, and real-world versatility—encouraging customers to "Go for it" whether they’re commuting, creating, or chasing goals. Every collection is rooted in quality fabrics, purposeful details, and a no-nonsense aesthetic that stands up to daily life while making a confident style statement.

At GOGRIND we believe grit and style can coexist: honesty in materials and craftsmanship, courage in design choices, and respect for the hustle that fuels our community. We commit to thoughtful production, functional design that empowers action, and honest communication with customers—building a brand that supports ambition, celebrates individuality, and designs clothes people trust to take them further.