GNT Brand Guidelines

GNT is a contemporary fashion label that fuses thoughtful design with practical sustainability, crafting wardrobe staples that move effortlessly between work, weekend, and travel. Centered on the ethos “3Rs,” we prioritize Reduce, Reuse, Revive in every collection—minimizing waste through mindful materials, extending garment life with timeless cuts, and revitalizing fashion through circular practices that deliver style without compromise.

At GNT we believe great fashion should respect people and the planet: creativity drives our designs, responsibility guides our sourcing, and resilience shapes our business choices. We commit to transparency and durability—designing pieces meant to be loved longer, repaired when needed, and re-entered into the cycle—while treating collaborators and customers with honesty and care so every decision supports a more thoughtful wardrobe and a healthier industry.