Gjofur Brand Guidelines

Gjofur is a contemporary Indonesian fashion label that helps individuals discover and express their true selves through thoughtfully designed apparel and accessories. Rooted in modern aesthetics and local craftsmanship, Gjofur blends versatile silhouettes with culturally inspired details to deliver effortless confidence—CARI JATI DIRIMU SEKARANG (Find your identity now). We create wearable pieces that balance sustainable materials and accessible pricing, so style becomes a daily, meaningful act of self-discovery.

At Gjofur, authenticity, cultural pride, and mindful creation guide everything we do: we honor local artisans and storytelling while crafting clean, wearable designs that empower personal expression. We commit to thoughtful sourcing and responsible production so customers can feel good about what they wear, and we prioritize inclusivity and approachability so fashion is a tool for confidence—not exclusion. These values shape our design choices, partnerships, and customer care, ensuring every interaction helps people find and celebrate their identity.