Ghost Ajax Brand Guidelines

Ghost Ajax crafts immersive New Reality experiences that blend the wonder of the natural world with playful, accessible technology. By combining location-aware AR, multisensory outdoor activations, and gamified storytelling under the banner "NATURE AND FUN," we reconnect people to real landscapes while layering imaginative, shareable moments — making exploration safer, more educational, and delightfully unexpected.

At Ghost Ajax we put curiosity, stewardship, and delight at the center of every design: we create experiences that spark wonder and inspire responsible interaction with nature; we build with safety, inclusivity, and environmental sensitivity in mind so technology amplifies — not replaces — the outdoors; and we prioritize playful learning and emotional resonance so each activation feels memorable, trustworthy, and meaningful to families, educators, and adventurers alike.