Frvl Brand Guidelines

Frvl is a modern fashion label that turns competition into craftsmanship — Born From Rivalry. We design bold, street-forward collections and elevated essentials that fuse athletic performance with couture detailing, offering consumers limited-run pieces that stand out in both fit and story. By marrying technical fabrics, rigorous fit testing, and provocative design narratives, Frvl delivers wardrobe staples that feel engineered for movement and built to provoke conversation.

At Frvl we champion relentless refinement, where every stitch answers the question: how can this be better? We value fearless originality — encouraging designers and customers alike to embrace contrasts and challenge conventions — and we hold craftsmanship and performance to equal measure, ensuring garments not only look powerful but perform under real conditions. Integrity guides our process: transparent sourcing, responsible production choices, and honest storytelling keep our rivalry-driven creativity rooted in respect for people and the planet.