Frag Smith Brand Guidelines
Frag Smith
About
Frag Smith crafts bespoke, evocative scents that elevate personal expression through the artistry of master-blended, luxury perfumery.
Brand values
Frag Smith centers on the alchemy of self-expression, honoring the profound connection between rare, artisanal ingredients and human identity.
- Industry
- Perfume
- Brand personality
- Premium, Elegant
- Business offerings
- Services, Physical Product