Footy Not Soccer Brand Guidelines


Footy Not Soccer is a passionate sports brand dedicated to celebrating the true spirit of football as it’s known around the world. We champion the culture, skill, and camaraderie that define 'footy,' creating a community where fans and players alike can connect beyond the Americanized term 'soccer.' Our mission is to keep the authenticity of the game alive, delivering content and experiences that resonate deeply with true football enthusiasts.
At Footy Not Soccer, we believe in honoring tradition while embracing the global passion that unites football fans everywhere. Our core values revolve around authenticity, inclusivity, and a genuine love for the game that transcends borders. We strive to foster respect and unity in the football community, ensuring every interaction reflects our commitment to the sport's heritage and vibrant future.