FIFA+ Brand Guidelines


FIFA+ is the definitive digital destination for football fans worldwide, delivering unparalleled access to live matches, exclusive documentaries, and rich historical archives. As the official media platform of football's governing body, FIFA+ combines cutting-edge streaming technology with a passion for the beautiful game, connecting millions through compelling storytelling and real-time action. It redefines how fans experience football by offering a global, immersive, and authentic perspective on the sport they love.
At the heart of FIFA+ lies a commitment to inclusivity, innovation, and integrity, reflecting football's universal spirit. The brand champions diversity and community, fostering connections across cultures through shared passion and storytelling. By prioritizing authenticity and excellence in every broadcast and feature, FIFA+ strives to elevate the fan experience and inspire a deeper appreciation for football’s history and future.