fe is a collaborative team studio that crafts simple, memorable brand marks under the concise banner “Logo.” We blend purposeful design thinking with rapid iteration and tight cross-functional collaboration to deliver identities that scale across products and experiences, helping organizations move faster without sacrificing clarity or strategic intent.

At fe we value clarity, curiosity, and collective craft: we choose simple, honest solutions that make complex brands feel intuitive; we stay curious—testing, learning, and adapting from every collaboration; and we honor the team process by centering open communication, mutual respect, and shared ownership. These principles guide our decisions, foster trust with partners, and ensure the logos and systems we build are both meaningful and sustainably executed.