ETP_ID Brand Guidelines

ETP_ID is a contemporary fashion destination that curates trend-forward apparel and accessories for driven individuals who want style without the fuss. Merging street-smart aesthetics with quality craftsmanship and accessible pricing, ETP_ID makes discovery effortless — all u want is here — whether you’re building a bold capsule wardrobe or hunting for statement pieces that stand the test of time.

At ETP_ID we believe style should be inclusive, intentional, and confidently expressive. We put authenticity first by sourcing durable materials and spotlighting emerging designers, prioritize accessibility through transparent pricing and thoughtful sizing, and champion creativity by encouraging customers to mix, remix, and make looks their own. These values guide every decision we make — from product selection to customer care — so shoppers feel seen, empowered, and excited every time they engage with the brand.