EL POLLO LOCO Brand Guidelines
EL POLLO LOCO
Spice Up Your Life With Poultry
About
EL POLLO LOCO delivers legendary flame-grilled chicken infused with signature spices to Spice Up Your Life With Poultry. We redefine fast-casual dining by combining traditional fire-cooking techniques with fresh, vibrant flavors for a truly craveable experience.
Brand values
We believe in bold, flame-grilled flavors that ignite joy, fostering community through honest cooking and a passion for vibrant tastes. Our commitment to high quality ingredients ensures every meal serves as a celebration of authentic culinary heritage.
- Industry
- Restaurant