EJR Brand Guidelines

EJR is a modern fashion house that blends timeless tailoring with contemporary edge, crafting wardrobe pieces designed to move seamlessly from day to night. Guided by the slogan “JAS,” EJR emphasizes clean lines, refined materials, and thoughtful details that elevate everyday dressing—offering customers enduring style, confident versatility, and a distinct point of view in a crowded market.

At EJR we champion authenticity, quality, and mindful design: we create garments that respect craftsmanship and the wearer’s lifestyle, choosing materials and methods that stand the test of time. Our brand is driven by a commitment to clarity and confidence—design choices that simplify dressing while empowering individuals to express themselves—so every collection supports ethical decisions, lasting value, and a seamless relationship between form and function.