ECHTE ROTTERDAMMER Brand Guidelines
ECHTE ROTTERDAMMER
About
ECHTE ROTTERDAMMER blends centuries-old Rotterdam grit with contemporary fashion, crafting wardrobe staples and statement pieces that celebrate local identity. Opgericht in 1340 speaks to our deep-rooted connection to the city—each collection is designed and produced with durable materials, thoughtful tailoring, and subtle references to Rotterdam’s architecture and maritime heritage to offer style that feels both authentic and modern.
Brand values
We stand for honest craftsmanship, city pride, and functional design: garments built to last that reflect Rotterdam’s no-nonsense spirit and cultural diversity. Our decisions—from materials and production to collaborations and communications—prioritize sustainability, transparency, and community engagement, ensuring customers feel proud wearing pieces that honor local history while meeting contemporary standards of quality and responsibility.
- Industry
- Fashion