Dude in the Hood Brand Guidelines

Dude in the Hood is a bold streetwear label blending gritty urban roots with modern design—Streetwear that feels lived-in, built to withstand city life while turning heads. We fuse crafted silhouettes, durable fabrics, and community-driven collaborations to deliver limited drops and everyday staples that speak to authenticity over trends.

We stand for unapologetic authenticity, creating clothes that honor the stories of the streets and the people who wear them. Our decisions prioritize community, sustainability in material choices, and fearless self-expression—building a brand where inclusivity, durability, and creative collaboration guide every collection and customer interaction.