About Dana
Dana is a contemporary fashion boutique specializing in Damen- & Mädchenmode, offering thoughtfully curated collections that blend timeless silhouettes with fresh seasonal trends. We prioritize fit, quality fabrics, and versatile styling so women and girls can feel confident and authentic for every occasion — from everyday city life to special moments. With attentive service and a keen eye for detail, Dana delivers accessible elegance that respects personal style and modern sensibilities.
Brand Values
At Dana we believe clothing should empower: design choices are guided by comfort, sustainability, and true wearability so our customers feel seen and confident. We value craftsmanship and thoughtful sourcing, balancing trend-aware design with durable pieces that earn their place in a wardrobe. Above all, Dana is people-first — nurturing honest relationships with customers and suppliers, championing inclusivity across sizes and ages, and making fashion a positive, uplifting experience for women and girls.
Industry
Fashion
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